SEO Specialist | Search Engine Optimization
Since 2012, Sid has been instrumental in helping entrepreneurs save time using laser-focused strategic marketing methods to grow their business. A clear communicator with a background in marketing, Sid has a passion for optimizing websites to achieve business goals and a talent for improving organic search engine rankings with his creative approach and thorough research and analysis. His area of expertise is search engine optimization, developing SEO campaigns, search engine rankings, link-building, competitor analysis, keyword research, social media optimization, pay-per-click campaign management, and analytics.
KEY COMPETENCIES AND SKILLS:
• Search Engine Optimization
• Internet Market Research
• Link Building
• Content Optimization
• Social Media Marketing & Optimization Strategy
• Online Reputation Management
• WordPress and HTML
• PPC Campaign Management
• Google Adwords, Google Analytics and Google Webmaster Tool
SEO DUTIES DESCRIPTION:
• Plan, manage, and execute SEO campaigns, including but not limited to account setup, strategy development, organization, and management.
• Onsite Optimization – Website Audit, Competitor Analysis, Keyword Research, Meta Tagging, Assess Link Building Opportunities, Content Optimization, Google Webmaster Tool and Google Analytics Code Installation
• Offsite Optimization – Social media marketing and optimization, link building, local search engines submission, blog commenting, social bookmarking, press releases, forum posting, directory submission, video optimization, Google Adwords and other forms of online advertisement.
• Use of white-hat Search Engine Optimization techniques to produce solid high rankings in search engine result pages for numerous keywords.
• Perform A/B Testing to improve engagement metrics (views, visits, views per visit, time on site, bounce rate) and analyze them to optimize campaign performance.
• Monitor PPC trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities.
• Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics.
View my complete profile at: https://www.linkedin.com/in/sidgandotra