Home » Search Engine Marketing » SEO (Search Engine Optimization)

SEO (Search Engine Optimization)

SEO is a strategic combination of techniques designed to raise a website’s ranking in the search engines’ natural listings. These techniques need to be continually revised and refined as the main search engines regularly update their ranking criteria.

seo_search_engine_optimization_sid_gandotra_seo_specialist

Search engine optimization is not about bending search engines to one’s will. It is about streamlining indexation and providing search engines with what they need to rank a website appropriately. It is about driving the creation of the content that will allow a website to rank for relevant searches.

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