Social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. It is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, YouTube, and Google+ to rank pages in the search engine result pages. Social media optimization is considered an integral part of search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence.
Benefits of Social Media Optimization:
- Make tagging and sharing content easier for users.
- Expand your reach.
- Increase traffic to your website.
- Increase the chance that others will share your content and link back to your website.
- Manage and benefit your online reputation.