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Search Engine Optimization

Search Engine Optimization‬ is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.  In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. ‪ SEO‬ may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

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Source – https://en.wikipedia.org/wiki/Search_engine_optimization

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