Pay per click advertising is ideal for ultra-precise targeting, so companies can reach clients of a particular geographical area, language group, or demographic with ease, and at a fraction of the cost of traditional forms of marketing.
What We Offer
Analysis & Strategy Implementation
We research all elements of your business and aggressively engage with our team to learn everything about your business. Competitor research is another critical element, so we examine your competitors’ keywords, ads, and landing pages to help us differentiate your place within the paid search environment.
Keyword Research & Selection
We perform a comprehensive keyword analysis across all of the major search engines, using the most advanced keyword research tools available. We discover the keywords which are most likely to convert to sales or leads and optimize them according to your PPC campaign goals. We also look for the “hidden gems” that are part of the “long-tail” and are often overlooked, yet have high potential to bring extremely targeted customers to your web site.
Strategic Campaign Development
Based on our research, we develop a holistic strategy which includes keyword list development, ad creation, optimized campaign structure, and landing page creation/optimization. Each of these elements is strategically deployed so that during the course of your campaigns, we can make informed business decisions.
Ad Planning, Placement & Scheduling
Leveraging intelligence gathered during discovery, we move on to building keyword lists, creating ads, and generating a custom strategy for campaign structure, keyword bids, and distribution channels. After an extensive QA process in which we adjust campaign settings and test the campaign tracking mechanisms we have put in place (e.g., Google Analytics, revenue/conversion tracking), we push your campaigns live.
Optimize & Test
The core of any paid search campaign is its ability and propensity to test. Using the campaign goals, performance data, and testing results, we are able to approach each adjustment as an informed business decision. These decisions can impact everything from keyword bids to keyword inventory to landing page designs to quarterly budgets. The comprehensive optimization process is an ongoing pursuit throughout the life of the campaign. During this time, we will be concurrently monitoring, testing, and refining all elements of the campaign.