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Benefits of Search Engine Optimization


Here are some of the benefits of Search Engine Optimization that are considered to be among the top 10 for customers:

  1. High return on investment – SEO offers a higher return on investment than any comparable form of marketing.
  2. Long term positioning – Once in place, a properly designed and optimized site will maintain a position in the rankings longer term, while other options for online marketing can lead to outlay that is ongoing and unpredictable.
  3. Targeted traffic – SEO can increase the number of visitors who are actively searching for the products or services that the business offers.
  4. Promotion that doesn’t sleep – SEO works for an organization 24 hours a day, 7 days a week, 365 days every year.
  5. Increased brand visibility – SEO can provide a high international profile for a brand, for a comparatively low outlay.
  6. Higher sales – SEO can mean increased sales of products or services.
  7. Cost effective- SEO is among the most cost-effective ways of marketing.
  8. Increased accessibility – Observing sensible optimization procedures makes a site more accessible to all users.
  9. Navigable by the search engines – Properly optimized, all links should function correctly and all pages should be accessible to the engines, making websites easier for the engines to index and correctly categorize.
  10. Usability – Observing basic optimization guidelines should mean that visitors have a better user experience.


Read more here: https://www.linkedin.com/pulse/importance-search-engine-optimization-sid-gandotra

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