- 93% of online experiences begin with a search engine.
- 70% of the links search users click on are organic.
- 70-80% of users ignore the paid ads, focusing on the organic results.
- 75% of users never scroll past the first page of search results.
- Search is the #1 driver of traffic to content sites, beating social media by more than 300%.
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
- Over 39% of customers come from search.