Listed below are some of the key benefits of Online Advertising that I could think of:
1) Wider Coverage
The online advertising gives your ads a wider coverage and this helps in making your advertisements reach more audiences, which may ultimately help you in getting better results through your online advertising campaign.
2) Targeted Audiences
When compared with offline advertising, online advertising always helps you to reach the targeted audience and this helps in making your campaign more profitable and getting more relevant leads.
Another main advantage of online advertising or marketing is the much affordable price when compared with the traditional advertising costs. With a much lesser cost you can advertise on the net for a wider range of audience and geographical locations.
4) Easy to Track and Measure Conversion
Measurability and easiness to track the conversion makes online advertising miles ahead on the traditional advertising methods. A lot of effective analytics tools are available to measure online advertising campaigns which help in more improvisation of the ads.
Online advertising is much faster than offline advertising and you can start sending out your ads to a wider audience, the moment you start your advertising campaign.
In online advertising, the advertiser is able to convey more details about the advertisement to the audience and that too at relatively low cost. Most of the online advertising campaigns are composed of a clickable link to a specific landing page, where users get more information about the product mentioned in the ad.
7) Options to differentiate your ads
An online advertising platform gives us an option to create different kinds of ads such as text ads, image ads, mobile ads, display ads and not to forget Video ads. Video has become increasingly popular on the web, from YouTube to Hulu. It has brought an all-encompassing feel to the Internet that people can relate to because they are able to hear and see content, instead of reading the written text. These activities engage the senses and make advertisements much more tolerable, even liked.
8) Content Marketing and the advertorial: Sharing content to sell products or services via the content has become a positive form of marketing on the Internet. Creating an interactive or media-rich advertisement that educates and offers the opportunity to purchase an enhanced or aligned product.
The advertorial has become popular on the Internet as it continues editorial content and mixes it with advertising prowess.
9) Flexible Payment Options
Payment flexibility is another added advantage of online advertising and marketing. In offline advertising you need to pay the full amount to the advertising agency irrespective of the results. But in online advertising there is the flexibility of paying for only qualified leads, clicks or impressions.
10) Better ROI
Since online advertising is mainly focused on performance based payment, you ROI is sure to be far better when compared with offline advertising.
11) Easy Audience Engagement
Online advertisement makes is easy for the audience to engage with your ads or products. As an advertiser we would be able to get more feedback from the audience and thereby improve the quality of our ads going forward.
12) Better Branding
Any form of advertising helps in improving the branding and online advertising stands a notch high in improving the branding of your company, service or product.
Thank you for taking out the time to read this article. Please feel free to share your thoughts and feedback.