Home » Search Engine Optimization » Three Business Factors that Prevent You from Social Media Success. #socialmedia

Three Business Factors that Prevent You from Social Media Success. #socialmedia



1. Brand

Until a few years ago, you could build a brand with mass-media advertising.  The entire world watched the same, limited TV channels, listened to the same, limited radio stations and read the same, limited newspapers. There were no other options. And no way for customers to speak up.

Fortunately (or unfortunately), those days are over. Today, your product or service drives brand value. Your brand value today comes from the quality of your product or service – not what you say on your social networks.

2. Profit Margins

Being the lowest price is no longer a sustainable, competitive advantage. Because sooner or later, your business model will be disrupted by technology and someone, somewhere will offer a cheaper, commoditized solution. Discounting and aggressive pricing leads to a vicious, downward spiral. So companies have to cut corners elsewhere, just to turn a profit. They hire cheaper staff, cut back on operations, and stop reinvesting in the business to help it get better.


All of this leads to a poor customer experience. So when someone is disgruntled, they don’t call the slow, ineffective customer service line. Instead, they spread the negative experience via the word of mouth about your business on platforms such as Yelp and Google or share it amongst their family and friends. And that ripple effect kills-off any good will you’ve created online.

3. Culture

You can’t expect an “open” or “engaging” social media presence if your company isn’t, either. Draconian policies from the industrial area don’t foster community. And having a mission statement is much different than believing in a mission. Your social media presence is just the external view of your culture. Companies are like cities with thousands of moving parts and there’s a trickle down effect that can enhance, or detract from your social media strategy.


Does your company really believe in two-way dialogue? Do executives “buy-in” and show their support with more time, resources, and training? Can your organization be flexible and adapt in real-time to evolving customer demands?



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 179 other followers

Hours & Info

(201) 281-9651
Mon - Fri: 8am - 7pm
Sat: 8am - 5pm

Follow me on Twitter

%d bloggers like this: